Companies get big in remarkably few ways. If you ask companies with >$100M in revenue how they got there, you’ll never hear an answer like “we did these 20 things pretty well and it all added up”. Instead, you’ll hear “we did one or two things, and we did them exceptionally well”.
Why is that the case? There is a central metaphor that can both explain what is happening here, and guide growth teams toward where they should focus. Continue reading What’s your perpetual growth machine?
Goal setting is hard. But not only is it a powerful way to focus a growth team’s efforts in the right direction, it can also be a forcing function to better understand your business and how it grows.
So if it’s a little painful – especially the first few times around – that might be a sign that you’re on the right track.
Through many mistakes and a few successes at Thumbtack and now working with a bunch of other teams, here are the biggest lessons learned. Continue reading How to set growth goals: six lessons learned